/ The Jacket Index™ · Q2 2026 Profile

99designs

C
/ Freelance Platform · 50/100 · Concerns

Vista-owned (formerly Vistaprint). Design-contest model where multiple designers submit; client picks one. Widely criticized as spec-work model.

/ 01 / Subscore Breakdown

How the grade decomposes.

Composition Quality/ 25% weight
48
Concept Strength/ 22% weight
50
Production Standards/ 20% weight
50
Commercial Performance/ 18% weight
56
Award & Critical Recognition/ 15% weight
46
/ 02 / Designer / Publisher Notes

Best for / Watch out for.

/ Best for

Budget-constrained projects willing to accept spec-work model with multiple-designer competition.

/ Watch out for

Spec-work model is broadly criticized in design community (AIGA position statement). Top-tier designers do not participate.

/ 03 / Editorial Timeline

What's on the record.

2020
Vista acquires (formerly Vistaprint parent)
2008
Founded